Liebig's Extract of Meat Company について

Words near each other

Dictionary Lists

mini英和辞書

mini和英辞書

翻訳と辞書　辞書検索 [ 開発暫定版 ]

スポンサードリンク

Liebig's Extract of Meat Company ：ウィキペディア英語版

Liebig's Extract of Meat Company

Liebig's Extract of Meat Company, or, The Liebig's Extract of Meat Company (), was the producer of LEMCO brand Liebig's Extract of Meat and the originator of Oxo meat extracts and Oxo beef stock cubes. It was named after Baron Justus von Liebig, the 19th-century German organic chemist who developed and promoted a method for industrial production of beef extract.
==Early development==
(詳細はIn 1862, George Christian Giebert, a young German railway engineer visiting Europe, read Liebig's ''Familiar Letters on Chemistry''. Convinced that the process could be industrialized, he wrote to Liebig to suggest opening a manufacturing plant in South America. Using the flesh of cattle that, before the popularity of canning or freezing meat, would otherwise have been killed for their hides alone, he hoped to produce meat extract at one third of the European cost. He visited Max Joseph von Pettenkofer's Royal Pharmacy in Munich, and Friedrich Mohr's laboratory in Koblenz, where small amounts of extract were being produced.〔
With Liebig's agreement, and the backing of a group of entrepreneurs and ranchers, Giebert established the ''Societe de Fray Bentos Giebert & Cie.'', and built a test extraction plant at Villa Independencia, Uruguay, later called Fray Bentos. By the end of 1864, 50,000 pounds of extract worth £12,000 had been exported and sold. In 1865, Giebert offered Liebig a directorship of the company, with an initial cash payment and an annual salary. The Liebig Extract of Meat Company was established on 4 December 1865 in London with a capital of £150,000. Liebig performed and supervised quality control testing on the product arriving to Europe, and promoted it as "the real" Liebig extract of meat. By partnering with Liebig, Giebert was able to claim that he was the officially sanctioned producer of Liebig's meat extract.〔
Other companies also used the name ''Liebig's Extract of Meat'' to market meat extracts. In Britain, a competitor's right to use Liebig's name was successfully defended on the grounds that the name had fallen into general use and become a generic term before the creation of any particular company.〔 The judge asserted that "Purchasers must use their eyes", and considered the presentation of the products to be sufficiently different to enable the discriminating consumer to determine which of the products bore Liebig's signature and was supported by Baron Liebig himself. In response, the company adopted the name "LEMCO" in Britain, displayed it prominently on their products "to correct the evil of substitution",〔 and encouraged shoppers to specifically request the new trademark "to protect you from inferior substitutes."

抄文引用元・出典: フリー百科事典『ウィキペディア（Wikipedia）』
■ウィキペディアで「Liebig's Extract of Meat Company」の詳細全文を読む

スポンサードリンク

翻訳と辞書 : 翻訳のためのインターネットリソース